While the name Bundaberg is highly evocative to Australians, you'll agree that it's not a name that trips lightly off the tongue! So why Bundaberg Rum? It's the name of a town in Queensland, near the coast, some four hundred kilometres north of Brisbane. The town of Bundaberg was established in the 1860s, and with its tropical climate and rich soil, the surrounding area soon became known for growing sugar cane. Bundy's popularity today as Australia's biggest brand is a testimony to the spirit of Australia and the exciting taste of Bundaberg.